Hi, I’M Erin πŸ‘‹πŸ»

I’m just a southern gal living out west, trying to make the digital world a more usable space.

Fun facts:

πŸ€“ 12 years experience working in agency, corporate, start-up, and freelance environments.

πŸ–₯ I started my career as an art director, and moved into the realm of UX about 8 years ago.

πŸ«±πŸΌβ€πŸ«²πŸ½ I believe that with my experience in branding, advertising, design, and UX, I can bring forth a new realm of possibilities when collaborating with new customers and brands.

🏑 Born in SC β‡’ raised in AL β‡’ adulted in ATL β‡’ currently living in Denver with my dog, cat & new husband.

✍🏼 I love practicing hand-lettering and calligraphy.

✈️ On my time off, I enjoy traveling the globe, learning new skills, trying new food, biking around Denver, and exploring all the best views the mountains of Colorado have to offer!


Let’s make something together.

 

hire me: hello@erinHOFMANN.com

call me: 205-706-3950

let's Connect:


Experience

 

NEXT EXCITING OPPORTUNITY

DENVER  |  NOW-??

I would love the chance to chat about the opportunity of becoming a part of your team!

LEAD Sr. UX Designer, FLEETCOR

DENVER  |  2023-PRESENT

Lead UX Designer, consultant and director of 4+ core business websites. Works directly with marketing, leadership, developers and project managers to improve the quality of the brand suite.

Sr. UX Designer, Backbase

REMOTE  |  2020-2023

Worked as UX lead on core team for individual banking industry clients around the globe. Responsibilities included collaborating with the bank to implement custom features within their product. Continuously worked with the client to design thought provoking interfaces that solved client specific user problems. 

Sr. UX Designer, American Cancer Society

Atlanta  |  2020

Sr. UX designer for cancer.org, relayforlife.com, and makingstrides.org. Responsibilities included design and development of partner pages, ongoing user research, user persona development, prototyping, and wireframing.

Sr. UX/UI Designer, NCR

Atlanta  |  2019 - 2020

Sr. UX/UI designer for platform products and services. Determined brand look and feel, along with establishing style guide for multiple interfaces. Acted as mediator between design and product team to ensure brand consistencies to elevate visual design. 

Art Director, TopRight

Atlanta, GA  |  2017 - 2018

Creative Lead and Art Director for small marketing consultant & brand storytelling firm. Tasks include day-to-day management of creative projects, branding (or re-branding) companies from the ground up, and conceptual execution. Leads the look, concept, and strategy for all creative deliverables which run the gamut from user experience design, logo execution, website package, marketing collateral, and beyond.

Art Director, Noble Brands

Atlanta, GA  |  2016 - 2017 

Art direction lead and strategist for new brand development, advertising, social media content, digital development and creative focus for start-up agency. Worked closely with creative director, CEO, copywriter and digital team to develop new creative content daily. Mentored and guided production designers for multiple home improvement clients.

Art Director, LGA

Charlotte, NC  |  2012 - 2016

Conceptualized and developed creative solutions through production for numerous clients including BB&T Bank, Carolina Panthers, American Tire Distributors, Belk, Charlotte Area Transit System, North Carolina Tourism, and many others. Expertise included direction of photo shoots, illustration, CGI, video production, and more.