BAY Mediation & Arbitration

E2E UX + Branding

bayadr.com

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THE PROBLEM:

BAY Mediation has been serving small and large mediation and arbitration cases in Georgia for 25+ years. Unfortunately their branding and web presence has struggled to keep up with the changing digital space.

What we know:

  • BAY needs to become relevant again, and improve the overall user experience on their site to keep up with their competitors

  • BAY has a vast number of loyal clients

  • Modern, comfortable office space that is welcoming to clients and lawyers

  • Mediators are versatile, allowing BAY to offer a wide variety of expertise and experience in case matter

  • People like BAY for their locally owned business practices

Hypothesis:

  • Most users go to website to do online scheduling and view profiles on all the

    mediators/arbitrators

  • Most users are expecting transparency with fees

Methodology used:

  • Competitive analysis

  • User interviews

  • User persona development

  • Prioritization of user goals

  • Brand refresh (colors, fonts, videos, guide—while keeping the BAY logo as-is)

  • Organization of important content

  • Wireframes followed by hi-fidelity mockups and development

METHODOLOGY & CONSIDERATIONS

COMPETITIVE ANALYSIS

BAY’s major competitors were doing vastly better in the digital space from a brand perspective and also a client retention perspective. We took a look at the features that each competitor offers used that to determine the importance in the market.

USER INTERVIEWS

We interviewed lawyers, mediators & staff that work in this industry to better understand who are users are, and what they need.

PRIORITIZATION OF GOALS

Using the information gathered from the competitive analysis, we were able to learn a lot about our users and determine what is most important to them through prioritizing their goals.

USER PERSONA & Analysis

Now that we better understood our users, we were able to put together an accurate persona to use when developing the website.

WEBSITE REDESIGN:

UNIQUE SELLING POINT

After our discovery phase, we came up with a new unique selling point to target our users and to use as consideration when designing the website.

ICON DEVELOPMENT

BAY needed a new look and feel as well as new icons to utilize their site.

sitemap

Reorganization of the site content to make it more user friendly with our research.

WEBSITE DESIGN ITERATIONS

We worked with key stakeholders and content developers to come up with the best layouts for our new site refresh.

View the full working site:

OTHER FUN STUFF:

Brand Photoshoot:

Brand Video:

Collateral: