GoPost3

Branding + Website design

Apex Coconuts is launching a line of various coconut products, including a consumer facing coconut compost brand. They came to me to develop a microsite, logo, marketing materials for this effort.

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THE PRODUCT:

What is GoPost3?

A composting material that combines the natural absorbency of coconut coir pith with naturally occurring microbes. This unique combination creates a composting medium that transforms organic waste into versatile, valuable, vitamin-rich compost.

Why is it cool?

  • GoPost3 transforms organic waste into valuable, versatile, odor-free compost 3X faster than traditional composting methods.

  • It quickly absorbs moisture and completely eliminates odors for a fresher composting experience.

  • It also is USDA-certified Biobased product that eliminates common composting problems like foul odors and frequent turning.

How it’s offered?

  • Blocks: Best for large-scale commercial composting needs.

  • Bricks: Most versatile option for commercial composting, community gardens, and some at-home applications

  • Pellets: Best for at-home composting and light urban composting.

Who’s using this?

Everyone can benefit from GoPost3, ranging from small to large-scale facilities, all the way to personal use in your home.

THE SOLUTIONS:

LOGO DESIGN

The logo uses natural colors to promote the eco-friendly nature of the product, along with using a symbol in to signify the cyclical way that GoPost3 gives back to the environment. The “3” comes from the three items that differentiate this product from other composts–acceleration, absorption, and deodorization.

MICROSITE

GoPost3 needed a microsite to get customers interested.

VIEW FULL MICROSITE:

OTHER COLLATERAL:

FLYER

Informational flyer used to promote at events and trade shows.

Banner

Banner to be used at events & trade shows.

Conclusion:

We also developed a full brand guide, labels for the product, and several other marketing materials. Overall, this brand launch was a great success.