American Cancer Society
User Persona development
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THE PROBLEM:
American Cancer Society needed to develop user personas for cancer.org to be able to adequately cater to users who have very specific needs.
Hypothesis:
Determining who we are catering to can greatly improve the overall user experience of cancer.org for individuals.
Methodology:
Using an empathetic approach to customer research, surveys, and testing, we created four very unique user personas.
Considerations:
Interviews
We conducted several interviews & performed task scenarios on our homepage to determine who our visitors are.
Audit of website
We combed through every section of the website to see if it was aligning with what our users need.
Initial USer findings
We came up with three basic users based on our research. The recently diagnosed, the person who lost a loved one to cancer, and the volunteer. 50% of users took up the first category of recently diagnosed
Example user flows
Using our initial findings, we came up with some sample user flows to understand where the user might be headed.
CONCLUSION:
With all of our findings & collaboration with the team, we decided on 4 key user personas for the cancer.org website. Click through each one below to learn more.
