Apex Coconuts
UX/UI + Branding
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THE PRODUCT:
What is Apex?
Apex Coconuts is the first-of-its-kind, vertically integrated, under-one-roof coconut processing company in the world. They use every part of the coconut fruit to create premium coconut products while giving back to the planet with zero waste and energy resourcing.
So what?
Coconut production waste is a huge problem in India. With Apex, they use every part of the coconut to create the ultimate give back cycle
Their innovative approach to coconut product processing combines sustainable values with state-of-the-art technology and facilities.
Products include: coconut water, desiccated coconut, coir pith, compost, coconut oil, coconut powder, and coconut milk.
The Problem:
Apex needs a brand presence—including logo, brand guidelines, collateral and full-stack user experience.
Hypothesis:
Using our business matter experts on coconut production in India, we can create a brand presence from scratch.
Methodology:
Interviews of key stakeholders
Sitemapping
Wireframing
Creation of brand guidelines—logo, style guide, icon library, etc
Full website design & development
Methodology & Considerations:
Interviews
Our key stakeholders were the experts on everything coconut and India related. They gave us invaluable information on our users.
Sitemapping
Utilizing our research with our stakeholders, we were able to create a sitemap and user flow that would be ideal for visitors to the site.
Style Guide
Since Apex was brand new, we had to come up with an entire novel look and feel for the website. This style guide acted as a great resource when designing the website.
Wireframing
We went through multiple iterations of wireframes for the entire site, before putting all the theming together. This helped with content layout and to get sign off from stakeholders before development.
Responsive design
It was very important that the final design and development was responsive for mobile and tablet versions.