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FULL PAGE CONT'D https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589476182946-8JXKGOF1TX74RAOOZ0RE/Ammunition_Erin+Cribb_Design+Assignment8.jpg Craigslist - CATEGORY PAGE https://erinhofmann.com/bay daily 0.75 2020-05-14 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589478457130-4LQQO2GA7J7TNC6A735Y/image-asset.jpeg BAY - Website Design https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589478457130-4LQQO2GA7J7TNC6A735Y/image-asset.jpeg BAY - Website Design https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589477653833-ULYDI2TZLXHJLZXQV3HD/image-asset.jpeg BAY - Brand Video https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589477902569-H5QCMKV7HG5G96AO6FOL/Marketing+Plan+20192.jpg BAY - Summary https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589477902142-CUQQL7HQUNX9YKXS6AHZ/Marketing+Plan+20193.jpg BAY - Persona https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589477899027-Z3QHX0EDX85NN7MU4TD2/Marketing+Plan+20194.jpg BAY - 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Why Deserts Matter Too https://erinhofmann.com/news-bedford/2014/1/23/appalachia-2agk2 monthly 0.5 2014-09-30 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390512900953-CBP39T42JYJB4AT50XTE/tumblr_mjs7w6zIHV1rkz363o3_1280.jpg News - Success Story – New Hope in Old Appalachia https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390512900611-EF33OSHTK3F9FL7P3XQO/tumblr_mjs7w6zIHV1rkz363o5_1280.jpg News - Success Story – New Hope in Old Appalachia https://erinhofmann.com/meetme daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/cc69fc07-342a-431f-a57b-249a08a1eee9/IMG_2339.jpg MEET ME - Hi, I’M Erin I’m just a southern gal living out west, trying to make the digital world a more usable space. Fun facts: 12 years experience working in agency, corporate, start-up, and freelance environments. I started my career as an art director, and moved into the realm of UX about 8 years ago. ‍ I believe that with my experience in branding, advertising, design, and UX, I can bring forth a new realm of possibilities when collaborating with new customers and brands. Born in SC ⇢ raised in AL ⇢ adulted in ATL ⇢ currently living in Denver with my dog, cat & new husband. ✍ I love practicing hand-lettering and calligraphy. ✈️ On my time off, I enjoy traveling the globe, learning new skills, trying new food, biking around Denver, and exploring all the best views the mountains of Colorado have to offer! https://erinhofmann.com/lets-connect daily 0.75 2018-08-27 https://erinhofmann.com/home daily 1.0 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/faf51d6d-086b-4040-881d-28ff99b568e6/image-asset.jpg Home - BAY Mediation https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/f0370a41-de5b-448e-8f04-3548aa328853/fmb_mockup_new.jpg Home - First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/bea2c4d3-10b8-41af-a813-2ec672941ed5/D%26B+Desktop+Mockup.jpg Home - Dave & Buster’s https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551473084585-G83Z3H3E46E4OCHKZQPP/web+mockup.png Home - Apex Coconuts https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/7c6cc3f3-3b3a-4cf9-8778-f0be914e799e/Comdata+mobile+and+desktop.png Home - Comdata.com https://erinhofmann.com/bbt-spectrum-rewards daily 0.75 2023-10-18 https://erinhofmann.com/apex-coconuts daily 0.75 2019-02-28 https://erinhofmann.com/signaturefd daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551474754228-WH8FR964ZFWNTXRZN84D/User+Persona2.png SignatureFD - USER PERSONA From our user research and synthesization, we were able to come up with a user persona that encompasses the majority of users of the SignatureFD website. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/a291753c-62bf-4e9e-a92b-e62f7c4812df/web+mockup.jpg SignatureFD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/7f1f1eb0-b0e4-44f0-8ab3-32781337e0ff/Screen+Shot+2023-10-18+at+8.40.18+PM.png SignatureFD - Extensive research We conducted multiple rounds of interviews of SFD customers and wealth management consultants. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551474753405-LKZZU0LJU4ZIKCKIFFV2/Website+Preproduction_Page_4.png SignatureFD - Sitemapping & user flows We took our time creating the perfect user flow and sitemap based on our research. Sometimes this involved us sitting in a conference room for hours, whiteboarding the flow until we came up with the best solution. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551474753944-DEV2AC5XW3XOKQGVJUDL/Website+Preproduction_Page_1.png SignatureFD - Research synthesization & prioritization Using the information gathered in our interviews, we were able to determine what was important to our users so we could create a better user experience and web presence. By synthesizing this research, we were able to accurately approach the website IA and design. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/69b9b892-934e-46e1-bc38-83655203abac/Screen+Shot+2023-10-18+at+8.45.56+PM.png SignatureFD - WIREFRAMES Multiple iterations of wireframes and content layout prior to hi-fidelity designs. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551474800433-NE0MIE8FQRJLAX1D5UV9/brand_guidelines_3_Page_2.png SignatureFD - STYLE GUIDE Conceptualization of website creative direction & style guide. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551475721330-KKPUZOW3YB3KGI9R3T9I/web+mockup.png SignatureFD - FULL WEBSITE DESIGN Each and every page, designed with care. https://erinhofmann.com/gopost3 daily 0.75 2023-10-19 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1550862534663-S636EESQJCH77D8TDFRW/gp3_mockup.png GoPost3 - MICROSITE GoPost3 needed a microsite to get customers interested. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1550861538302-P4FZ3EQOTW8NFH5SMUKY/Flyer_Mockup.jpg GoPost3 - FLYER Informational flyer used to promote at events and trade shows. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1550863273374-N33WHRCZZBMIV3R26ZU9/Horizontal+Banner_new_2.jpg GoPost3 - Banner Banner to be used at events & trade shows. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1550861345657-55ALKNI7DGYMBJR5DPC4/GoPost3_final.jpg GoPost3 - LOGO DESIGN The logo uses natural colors to promote the eco-friendly nature of the product, along with using a symbol in to signify the cyclical way that GoPost3 gives back to the environment. The “3” comes from the three items that differentiate this product from other composts–acceleration, absorption, and deodorization. https://erinhofmann.com/free-range daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526311035131-WND43T20LDPSEB50VJOX/style-tiles-and-site-design_14_2400.png Free Range - Style Guide Design & conceptualization of website style. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526311028135-Z3BTRFI2LR20UKF02Q6C/FRB-ipad-mockup_2048.jpg Free Range - Responsive design Mobile & tablet considerations. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526312177830-8T4SKG4KKDTQFPVCXOQU/freerangebrewing-hero.jpg Free Range - FUll Website design Every page, designed in detail. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526311028135-Z3BTRFI2LR20UKF02Q6C/FRB-ipad-mockup_2048.jpg Free Range - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526311045026-7HIYQD9M47TRJ3JIT03R/images_1440.jpg Free Range - Stylized Photo shoot We came into the brewery and did a custom stylized photo shoot specifically for the website. https://erinhofmann.com/contact daily 0.75 2014-09-18 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390510556456-TV8RZ8LOBB3L6TBXFWZD/tumblr_mkrr2pZQ851rkz363o2_1280.jpg Contact https://erinhofmann.com/handlettering-1 daily 0.75 2023-10-18 https://erinhofmann.com/apex-1 daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551376742142-GN4RLAM0JA0GKU49GOPG/mobile_mockup.png Apex - Responsive design It was very important that the final design and development was responsive for mobile and tablet versions. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/ac1a1480-357a-4048-8d7b-e3a35d71b7c7/mobile_mockup.jpg Apex - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551473162208-V6QUAYO5PZAIG0T0X2UM/Website+progress_Page_03.png Apex - Style Guide Since Apex was brand new, we had to come up with an entire novel look and feel for the website. This style guide acted as a great resource when designing the website. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/41cb1201-ef1a-4a65-a24c-d582c5606fe6/Screen+Shot+2023-10-18+at+7.59.15+PM.png Apex - Interviews Our key stakeholders were the experts on everything coconut and India related. They gave us invaluable information on our users. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551376769907-KQNGIX2XDF8WYJFIZNSA/Website+progress_Page_05.jpg Apex - Sitemapping Utilizing our research with our stakeholders, we were able to create a sitemap and user flow that would be ideal for visitors to the site. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1551473745615-OKD66AN9K5BIKYK3OSV6/Website+progress_Page_07.png Apex - Wireframing We went through multiple iterations of wireframes for the entire site, before putting all the theming together. This helped with content layout and to get sign off from stakeholders before development. https://erinhofmann.com/american-tire-distributors daily 0.75 2023-10-18 https://erinhofmann.com/visit-nc daily 0.75 2019-02-22 https://erinhofmann.com/cats daily 0.75 2023-10-18 https://erinhofmann.com/agency-web-design daily 0.75 2020-05-14 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589476506222-ICGLXNB415ED24DP00YK/sideqik.jpg Agency Web Design https://erinhofmann.com/american-cancer-society daily 0.75 2023-10-19 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/5b38fefb-780e-4f37-bee2-5cff628ee847/Screen+Shot+2023-10-18+at+8.19.50+PM.png American Cancer Society - Initial USer findings We came up with three basic users based on our research. The recently diagnosed, the person who lost a loved one to cancer, and the volunteer. 50% of users took up the first category of recently diagnosed https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/78273274-53ef-4b1a-aa1e-d1597ff548fa/Screen+Shot+2023-10-18+at+8.22.07+PM.png American Cancer Society - Example user flows Using our initial findings, we came up with some sample user flows to understand where the user might be headed. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/f1d17baf-f685-4edb-a6c5-c66157239ec0/Screen+Shot+2023-10-18+at+8.18.02+PM.png American Cancer Society - Interviews We conducted several interviews & performed task scenarios on our homepage to determine who our visitors are. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/00451c72-22b9-4d57-83c2-2add949abc40/Screen+Shot+2023-10-18+at+8.18.53+PM.png American Cancer Society - Audit of website We combed through every section of the website to see if it was aligning with what our users need. https://erinhofmann.com/bay-mediation daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/faf51d6d-086b-4040-881d-28ff99b568e6/image-asset.jpg BAY Mediation & Arbitration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/9d914554-620f-48d3-b48e-764a5e230bc5/Screen+Shot+2023-10-18+at+2.28.39+PM.png BAY Mediation & Arbitration - ICON DEVELOPMENT BAY needed a new look and feel as well as new icons to utilize their site. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/ca065acd-85c4-4bb9-a61a-517085962188/Screen+Shot+2023-10-18+at+2.17.51+PM.jpg BAY Mediation & Arbitration - USER INTERVIEWS We interviewed lawyers, mediators & staff that work in this industry to better understand who are users are, and what they need. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/813553e7-d3ba-46f1-9c9d-bcd848aa8f33/Screen+Shot+2023-10-18+at+2.24.38+PM.png BAY Mediation & Arbitration - UNIQUE SELLING POINT After our discovery phase, we came up with a new unique selling point to target our users and to use as consideration when designing the website. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589477896221-JXTKNS9L4TBFI6DDVQO2/Marketing+Plan+20195.jpg BAY Mediation & Arbitration - PRIORITIZATION OF GOALS Using the information gathered from the competitive analysis, we were able to learn a lot about our users and determine what is most important to them through prioritizing their goals. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661913275-0C1V4VGWPTQUWUMNY7KO/Screen+Shot+2023-10-18+at+2.43.38+PM.png BAY Mediation & Arbitration - Tri-fold Brochure: Front https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661909630-UI2L5GRPKWAH897IFRTL/Screen+Shot+2023-10-18+at+2.43.45+PM.png BAY Mediation & Arbitration - Tri-fold Brochure: Back https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661903557-0QH4G2H6GEMM3S5VQ4OY/Screen+Shot+2023-10-18+at+2.43.02+PM.png BAY Mediation & Arbitration - Print Ad https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661913870-VBE3IU4YDJ4062QGOR72/Screen+Shot+2023-10-18+at+2.43.10+PM.png BAY Mediation & Arbitration - Print Ad https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661901537-LG7KFY3E7O71MIRM6ZHV/Screen+Shot+2023-10-18+at+2.44.41+PM.png BAY Mediation & Arbitration - Business Card Design https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589477899027-Z3QHX0EDX85NN7MU4TD2/Marketing+Plan+20194.jpg BAY Mediation & Arbitration - COMPETITIVE ANALYSIS BAY’s major competitors were doing vastly better in the digital space from a brand perspective and also a client retention perspective. We took a look at the features that each competitor offers used that to determine the importance in the market. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661421248-MBYH0SRWA8QS3AF508BJ/DSC00020.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661422108-P2315GPKXYDWOVBO09RD/DSC00050.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661434312-0M4AHOMGNAPIYYXUQJ7I/DSC00124.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661442224-4HKPFMWRCEY9DC1IMHYF/DSC00140.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661444174-H8PEKOO4EK4BMHXNVTKC/DSC00109.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661450427-9NNAG8656F0GSZ10HL18/DSC00184.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661457431-2FGJYIJN72D1MSLWM1GO/DSC00191.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661461765-L6735V1TPWLS3STKD7XI/DSC00275.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661469098-4LK50SI5PGYT8R2G1IWX/DSC00390.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661473322-2E0JXKE587CSQBAZDD72/DSC00430.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661478511-EFU1PVP72BVQ4SYZSFQA/DSC00439.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661486034-K47MMH3AEZNLH54I3J90/DSC00446.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661491460-EW3VAZCG6XBW11N61O5A/DSC00556.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661498950-3GX0TG9T58RPG87D8VMU/DSC00578.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661506076-6GDS7VY867FLOH5JELMY/DSC00600.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661511593-V1NWF9VIUM9X71VF38EC/DSC00609.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661520996-4ESZ5BAOK9TLMWHRCUC3/DSC00612.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661524316-L1PFVVKY4LAWW5QCNW7O/DSC00636.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661535182-W4BJ6K7TZSNW43KCC1KS/DSC00648.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661538086-0PX2JW4VJISP27RMBSAA/DSC00671.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697661544884-K2Y5XUECX2LW8D9OJD5T/DSC00772.jpg BAY Mediation & Arbitration https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/14dd51bc-38bf-4866-bf7a-c23cb4976b90/Screen+Shot+2023-10-18+at+2.31.33+PM.png BAY Mediation & Arbitration - sitemap Reorganization of the site content to make it more user friendly with our research. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/0ac478d1-c864-4ce5-b870-8a72dc809048/Screen+Shot+2023-10-18+at+2.32.35+PM.png BAY Mediation & Arbitration - WEBSITE DESIGN ITERATIONS We worked with key stakeholders and content developers to come up with the best layouts for our new site refresh. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1589477902142-CUQQL7HQUNX9YKXS6AHZ/Marketing+Plan+20193.jpg BAY Mediation & Arbitration - USER PERSONA & Analysis Now that we better understood our users, we were able to put together an accurate persona to use when developing the website. https://erinhofmann.com/craigslist-atlanta daily 0.75 2020-05-14 https://erinhofmann.com/first-midwest-bank daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/25ec38cc-c372-4b82-b1f0-16c7d1c90d80/Screen+Shot+2022-07-28+at+2.57.24+PM.png First Midwest Bank After working with FMB on this project, we were able to collaborate with our product team to develop a new feature that exists in our product today. The experience ended up being a real-time research project that now enhances customer experiences for multiple clients that use our product. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075979428-OTQ9RDDR73ZBG0SF6JU7/001_Onboarding_ProductSelection.jpg First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075976708-BUK4EQ58R5YXHF4FENJQ/US+ID+002+verification+-+contact+details+Copy.png First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075977207-Q8MCJGBENNQDOGJUP96G/1.4+-+Product+type+selection+-+Without+Benefit%2C+without+description.png First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075979081-11X1IKDXUF4352LUL4XI/Screen+Shot+2022-07-28+at+2.41.33+PM.png First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075978893-Q6CNTFS8D07KU0CR7AXD/1.4+-+Product+type+selection+-+Without+Benefit%2C+without+description+Copy.png First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/f0370a41-de5b-448e-8f04-3548aa328853/fmb_mockup_new.jpg First Midwest Bank - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/76186525-4a31-48c7-8f64-3b46431243fd/Screen+Shot+2022-07-28+at+2.56.22+PM.png First Midwest Bank Co-applicant eligible? Debit card eligible? Age restrictions? Funding required? Beneficiaries required? Already a FMB customer? Applying in-branch? https://erinhofmann.com/meet-me daily 0.75 2023-10-13 https://erinhofmann.com/new-page-1 daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075978893-Q6CNTFS8D07KU0CR7AXD/1.4+-+Product+type+selection+-+Without+Benefit%2C+without+description+Copy.png Home - First Midwest Bank User research + discovery + implementation of a new banking feature https://erinhofmann.com/hello daily 0.75 2023-10-13 https://erinhofmann.com/fmb daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/25ec38cc-c372-4b82-b1f0-16c7d1c90d80/Screen+Shot+2022-07-28+at+2.57.24+PM.png First Midwest Bank - FINAL THOUGHTS: After working with FMB on this project, we were able to collaborate with our product team to develop a new feature that exists in our product today. The experience ended up being a real-time research project that now enhances customer experiences for multiple clients that use our product. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075979428-OTQ9RDDR73ZBG0SF6JU7/001_Onboarding_ProductSelection.jpg First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075976708-BUK4EQ58R5YXHF4FENJQ/US+ID+002+verification+-+contact+details+Copy.png First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075977207-Q8MCJGBENNQDOGJUP96G/1.4+-+Product+type+selection+-+Without+Benefit%2C+without+description.png First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075979081-11X1IKDXUF4352LUL4XI/Screen+Shot+2022-07-28+at+2.41.33+PM.png First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1660075978893-Q6CNTFS8D07KU0CR7AXD/1.4+-+Product+type+selection+-+Without+Benefit%2C+without+description+Copy.png First Midwest Bank https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/76186525-4a31-48c7-8f64-3b46431243fd/Screen+Shot+2022-07-28+at+2.56.22+PM.png First Midwest Bank - CONSIDERATIONS Co-applicant eligible? Debit card eligible? Age restrictions? Funding required? Beneficiaries required? Already a FMB customer? Applying in-branch? https://erinhofmann.com/logos-1 daily 0.75 2023-10-18 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1659036349901-Z2M7KZ134D0IB735LD6Z/NMF_full-11.png Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1659036308626-AE31GTMO4HDXN8XKZLQ0/Color.png Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1659036447284-BRV5K3E8WA6I42NM9HPP/Jessica_Colors-multi.png Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526494908941-GQHBCSZ9YXN4MP63LYRE/Logos2.jpg Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1659036523085-DAU9GGN2UWABR9MDCIC9/Circle+logo-01-01.png Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526494909686-37ARXK1QI9TOXKUYYGVB/Logos4.jpg Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526494910240-YVER1TCUBI0A56TJESSF/Logos5.jpg Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526494908907-MR8UJUL64TFXTU5AAZTU/Logos.jpg Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526494910289-UUDCCXSJXZCB94RRR78I/Logos6.jpg Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1526494909544-OYQT1LR5EZLBXF2Z005M/Logos3.jpg Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1550863849484-3I1QVGS6DM2P26R9K3OW/image-asset.jpeg Logos https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1697654935991-0THI9QK4RIPRNIWHI1EX/image-asset.png Logos https://erinhofmann.com/dave-busters daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/a889473b-a42f-4274-b0cd-ae5584a8c019/Screenshot+2024-07-17+at+2.52.54%E2%80%AFPM.png Dave & Buster's - Responsive web design Created animations, interactions and responsive web design for the entire site overhaul. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/720c3037-c120-49f6-a39b-f704e628ddab/Screenshot+2024-07-17+at+2.50.19%E2%80%AFPM.png Dave & Buster's - Creation of Design system Worked with other designers to create components library. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250087520-YLBM5SBN99CEHGR2EBQR/Homepage-+Desktop.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250087361-FANKMLCDV8DUETGIISKT/Location+-+Desktop.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250091913-IFQ6QNX3VAPAHP2VUIT6/Parties+-+Desktop.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250115682-UBQ2YGP3KKRSPMFX5MFM/Eat+%26+drink+-+Desktop.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250090526-4DHR7QK89ISMLHSSYTMR/Homepage-+Desktop+-+Set+your+store+-+Selected.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250114451-INVAD31KS9W9VRTST2A9/Play+-+Desktop.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250145014-WFFOOIZG4HVC41W38LGU/Specials+Landing+Page.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250118990-737DRC6JI09CPYFFOSO7/Location+-+Desktop.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250144203-K0SW0EHIRSP6EOEM2LGB/Careers.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250150338-WJUWCEB0J74XMBKE1J1O/History.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250151348-76F7PKU943E35S93IATL/Blog+Article.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250154187-TP38CS0B77D17BMSC4JY/local+Events+Landing+Page.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250156805-2JXTRO1VGPXW62S7HMW3/Rewards.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250157745-UT1JV6OOCBTFT1NF4BAX/Blog+Overview.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250162365-6IRPW0ZCD76M6O238IJY/Pricing.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1721250162506-KVGEDRREDY4KF19WJ492/Watch+Sports.jpg Dave & Buster's https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/e69d1ee7-38cd-49a7-a34e-4c1eef757abe/Screenshot+2024-07-17+at+2.56.41%E2%80%AFPM.png Dave & Buster's - Protyping Extensive prototyping of the responsive site. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/54c5711f-353f-46ab-9e5e-3e70b6122f59/D%26B+mobile+and+desktop.png Dave & Buster's - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/17a5e543-9d68-485f-b551-045f1233df04/Screenshot+2024-07-17+at+2.48.48%E2%80%AFPM.png Dave & Buster's - SITEMAP Reorganization of the site content to make it align with the path of finding a location first. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/82c7e896-deaf-44ca-970c-21e228fa0ab6/Screenshot+2024-07-17+at+2.49.46%E2%80%AFPM.png Dave & Buster's - WIREFRAMES Wireframes of every page. https://erinhofmann.com/comdata daily 0.75 2024-07-17 https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/22a26551-d119-45b1-9ee4-6ddaf26fa992/Screenshot+2024-07-17+at+3.38.56%E2%80%AFPM.png Comdata - USER TESTING We conducted 10 unmoderated mobile interviews and 5 desktop moderated interviews. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/0d6c0460-e960-4b32-8f30-991d204123eb/Screenshot+2024-07-17+at+3.32.32%E2%80%AFPM.png Comdata - Usability Testing Scripts Once the design and prototypes were created, I created usability testing scripts based on what information we are trying to gather from the market and how our website is performing. We conducted 10 mobile interviews and 5 desktop moderated interviews. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/1f31f53e-11b8-484d-9e0b-7692216fbfa1/Screenshot+2024-07-17+at+3.36.02%E2%80%AFPM.png Comdata - High Fidelity Designs Using the brand guidelines, I created all assets and interactions for the responsive site, including a brand new navigation mega menu. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/a073c565-7517-4327-84df-7ca1d2c986b8/Comdata+mobile+and+desktop.jpg Comdata - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/b753e0a8-7c49-4af0-b3f0-3994c540843a/Screenshot+2024-07-17+at+3.40.09%E2%80%AFPM.png Comdata - Design iterations After learning more about our users, we did some design iterations and moved to A/B testing. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/137e1668-096b-431c-b696-62cf9a102deb/Screenshot+2024-07-17+at+3.33.57%E2%80%AFPM.png Comdata - WIREFRAMES Working with other business stakeholders, coming up with the best way to present all the information we have to the user in the best, most cohesive way possible. https://images.squarespace-cdn.com/content/v1/5af458fde17ba331517e9b17/e3101afb-f33d-456c-80fe-f3d6926d01d6/Screenshot+2024-07-17+at+3.30.53%E2%80%AFPM.png Comdata - COMPETITIVE ANALYSIS We analyzed the design & UX choices of several competitors in the market. https://erinhofmann.com/partners-bedford daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390409437321-Q9EZYDA52XWMFWJIQRU6/logo-2.jpg Partners https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390409437266-8DADKO4VSI8O9JEYQ58I/logo-4.jpg Partners https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390409437284-U9500QOC95REDBT90G9L/logo-1.jpg Partners https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390409437242-8SZY5F04GD012C425QZ6/logo-3.jpg Partners https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390505394162-W51WFS0M8F9TXWY7LPDY/chambers-10.jpg Partners https://erinhofmann.com/home-alt-bedford daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500612440-PGQSIY8KL9F7T5VIXQLO/chambers-2.jpg Home Alt A better world Starts with a choice Contact Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500503574-5BAPXZO9U06UV61P49UO/chambers1.jpg Home Alt Sustainability Starts with you Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390500933384-LII4SRIPHFYOUFX0UCXC/chambers-4.jpg Home Alt A better world Starts with a choice Join Us https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390504287124-HQ8GNX1JCE22V047MSQ9/chambers-8.jpg Home Alt Preserve Nature Join Us https://erinhofmann.com/what-we-do-bedford daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg What We Do https://erinhofmann.com/read-me-bedford daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390928870858-4D9B6T9WGP8017NSS9W3/topography.jpg Read Me https://erinhofmann.com/projects-bedford daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513704892-X6RLQ8I6CZ7RH14SLT95/tumblr_mjco89cUVY1rkz363o1_1280.jpg Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513762052-20QA8XOF4PAJV9MQ8VIT/tumblr_mlsetsKySj1rkz363o4_1280.jpg Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513827835-7X0ZFXSD0X2H8JVTM0G7/tumblr_mqvsd7ij1c1rkz363o1_1280.jpg Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390597386640-3KVLE657DTIG7GJ4AQE2/tumblr_mjdttrQLOJ1rkz363o7_1280.jpg Projects